Greetings from Publicis: Arthur Sadoun to the heavy task of making forget Maurice Lévy

Home"Anciens1"Greetings from Publicis: Arthur Sadoun to the heavy task of making forget Maurice Lévy
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VIDEO - The new boss of Publicis lends itself to the tradition of vows, a rendezvous that the former leader had turned into an event in the world of communication.

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He is an Arthur Sadoun with whitened hair, with the face voluntarily aged, which this year complied with the exercise of the traditional vows videos of the Publicis group. Not easy to take over from Maurice Lévy who had made this event an event in the world of communication. The wishes of Maurice Lévy were always offbeat, even funny. He spoke Chinese, was wearing a wig or was trying to hold his office that employees wanted to move.

Inducted Chairman of the Executive Board of Publicis since May 2017Arthur Sadoun is a dashing forty-something in real life. But in the video, he seems to endure the weight of his new responsibilities. His message is sober and his wishes rather classic. We must wait until the end of the video to see a Maurice Lévy land, rejuvenated, brown hair, youthful face. Obviously his distance from him served as a makeover.

Has reversed fronts

The two accomplices play with reversed foreheads. Accomplices ... not so much. In the video, Maurice Lévy can not help but want to take back his famous white mug bearing "I'm the Boss" lying on the table between the two men. But this mug definitely passed into the hands of Arthur Sadoun, as a symbol of the handover.

Maurice Lévy is not retired. Since May, he chairs the group's supervisory board and shares Arthur Sadoun's experience .... in the business but also in the formulation of the wishes of the group.


 

Source: Greetings from Publicis: Arthur Sadoun to the heavy task of making forget Maurice Lévy

2 Partages

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