Natacha Polony will lead Marianne

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Natacha Polony va diriger Marianne

VIDEO - The columnist of Figaro, former band in Ruquier in "We're not lying", will take the lead of the newsmagazine editorial replacement Renaud Dély, gone on France Info.

The news will disrupt some. Natacha Polony was named this morning editor of the weekly Marianne. At 43, the journalist Figaro, specializing in education and social issues, will succeed Renaud Dély, formerly of The Obs who took the job in 2016 and whose departure for France Info was announced in July. The name of Natacha Polony had already circulated in 2015 when the magazine was looking for a successor Joseph Macé-Scaron, also passed by Le Figaro before leading Marianne. The journalist is a former magazine, for which she worked between 2002 and 2009 before joining Le Figaro in the Society department where she covered topics on education.

»READ ALSO - Daniel Kretinsky: "I have great respect for She and Marianne"

Marianne is the fourth French "newsmagazine" to be published weekly, after Point, The Obs and The Express. Its paid France circulation reached an average of 143,476 copies in 2017, according to the certified figures of the CMPA. In the first quarter, this distribution was a little under 150,000 copies. To compare, Point sells on average 310,000 copies and L'Obs between 290,000 and 300,000 copies.

Renowned for her slanted and unconventional positions, Natacha Polony takes the reins of a newspaper that has recently experienced great difficulties. In default of payment in early 2017, the title has just been bought by the Czech group Czech Media Invest, owned by billionaire Daniel Kretinsky, Yves de Chaisemartin who should remain in control.

Known for the reactivity of its sales in newsstands, the title had experienced a peak of diffusion beyond the 500.000 copies a week before and after the beginning of the presidency of Nicolas Sarkozy, between 2010 and 2013. Since, its sales have strongly eroded, while those of its competitor Current values increased.

Digital transition

Natacha Polony arrives in a writing that employs about fifty journalists. In his luggage, the former journalist of the JDD Laurent Valdiguié, who had joined the brief adventure ofEbdo at the beginning of the year, takes the title of major reporter. The current editor-in-chief of Marianne.net, Delphine Legouté, who has been in charge of the site since 2015, is appointed director of the digital transition. She "will be in charge of setting up a bimedia organization and accelerating digital developments" of the title.

See also on Figaro Live: "We use words today as slogans" Natacha Polony was the guest of the meetings of the Figaro last November.


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Natacha Polony va diriger Marianne

Alexandre Debouté

Economy / Media & Advertising Service

Source: ©Natacha Polony will lead Marianne

11 Partages

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